Bright Activity

In light of the credit crunch ski bookings decreased last winter.

In spite of acceptable early sales along with first class snow conditions.

This fall in vacationers follows on from five seasons of successive growth within the skiing industry, and the number of snowboarders decreased from 1 million two years ago to under a million last year.

This is in part due to skiers giving their annual skiing vacation a miss, whilst other holiday makers who would typically have 2 skiing breaks, only took the one.

A fall of 15% was experienced by the independent travel sector with a handful no frills airlines cutting the amount of flights to some cities.

Some tour operators witnessed the sales falling by about the same amount.

However, the leading operators share of the market remained at 73% and France carried on as the favourite skiing destination with about 37% of ski holidays.

Because of this several major ski operators cut the amount of ski chalets they rent this year.

Catered ski chalets especially will witness a drop in holiday makers in light of the fact that a ski chalet France incurs more costs with regards to chefs and hosts and rental when it is empty.

Therefore it’s unlikely that we shall witness the special offers that were available this year.

Whilst prices are likely to augment, costs are unlikely to go up considerably.